Wall Blush Content Brief

Wrapping Paper Customization

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We're looking for creators to produce high-energy, engaging content that showcases the customizability of our wrapping paper. The objective is to inspire followers to elevate their gifts with personalized designs. se your platform's viral momentum to showcase the simplicity.

DeliverablesWe're looking for creators to produce high-energy, engaging content that showcases the customizability of our wrapping paper. The objective is to inspire followers to elevate their gifts with personalized designs.

OverviewPaperBloom is all about making every detail of a gift feel special, starting with the wrapping paper. We're looking for content that highlights the fun and ease of designing custom wrapping paper on our website. This content should feel fun, aspirational, and totally scroll-stopping. Whether you're a DIY enthusiast, a gift-wrapping pro, or a designer, we want to see your creativity shine through while featuring our custom paper front and center.

ObjectiveUse your platform's viral momentum to showcase the simplicity and satisfaction of designing custom wrapping paper with PaperBloom. The goal is to inspire followers to upgrade their gifts and feel confident they can create something beautiful and personal.

Target AudienceUsers who love home decor, DIY, gift giving, and aesthetic content. This audience appreciates personalized touches and is always looking for new ways to make moments feel special.

Key MessageIt's never been easier (or more fun) to design a gift that’s uniquely yours. PaperBloom custom wrapping paper installs in minutes and delivers a professional look without the hassle.

Content Guidelines

Length: 15–60 seconds, vertical 9:16 format (for platforms like TikTok and Instagram Reels)
Feature: A full process, from choosing a design or uploading a personal image on the PaperBloom website to the final reveal of the wrapped gift.
Hook: Capture viewers' attention in the first 2 seconds with a question like "Why buy boring wrapping paper?" or a statement like "Wait for this custom gift reveal."
Visuals: Show close-ups of the design on the website, the unwrapping, and the finished, styled gift.
Audio: Use voiceover, trending sounds, or music to boost engagement.
Text Overlays: Add text overlays like “My favorite custom gift wrap” or “So easy to design.”
Ending: The final reveal should feel satisfying, bold, and aesthetic.

Creative Approach

Time-lapse: Show a sped-up video of the design process, from concept to wrapped gift.
Story-driven DIY: Narrate the process, sharing the story behind the custom design and who the gift is for.
Trend-driven audio: Use a popular trend or audio to showcase the fun, personalized process.
Reveal: The reveal moment should feel satisfying, bold, and aesthetic.

Posting Requirements

Content: Must showcase PaperBloom wrapping paper in a real-life custom design.
Tagging: Tag @PaperBloom and include branded hashtags in the caption.
Upload: Upload the raw files to our brand folder: https://www.dropbox.com/request/EPJHPjRZbTg9RwjWXcc1

‍

1 - 5 Min

Compensation

Product Trade

$250 in Product Trade

Do's ✅

Ensure the steps for customization on our website are easy to follow and visually clear.

Use engaging and dynamic shots to maintain viewer interest.

Include a before-and-after shot to showcase the effectiveness and beauty of the custom wrapping paper.

Encourage viewers to engage by asking them to comment on their favorite custom designs or gift-giving experiences.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wrapping paper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.