Wall Blush Content Brief

The Black Friday Wrapping Paper Bundle

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We're looking for high-energy creators to produce engaging, eye-catching content that showcases our Black Friday Wrapping Paper Bundles. The objective is to highlight that the more you bundle, the more you save, encouraging followers to start their holiday gift-wrapping early with PaperBloom.

OverviewBlack Friday is the perfect time for a gift-wrapping haul. PaperBloom's Black Friday sale is designed to give customers the ultimate deal on our high-quality, customizable wrapping paper. We're looking for content that builds excitement and highlights the incredible value of our bundles. This content should feel like a must-see, "act-fast" deal that viewers can't afford to miss.

ObjectiveDrive traffic and sales to the PaperBloom Black Friday event by creating a sense of urgency and demonstrating the significant savings available. The goal is to inspire followers to purchase multiple rolls of wrapping paper by showcasing the beauty and savings of our bundles.

Target AudienceOnline shoppers who love holiday decor, gift-giving, and smart deals. This audience is looking for high-quality products at a great price and is actively seeking Black Friday deals.

Key MessageThis Black Friday, the perfect gift is wrapped in savings. The more you bundle with PaperBloom, the more you save. It’s the perfect time to get all your holiday wrapping paper in one go.

Content Guidelines

Length: 15–60 seconds, vertical 9:16 format (for platforms like TikTok and Instagram Reels)
Feature: Showcase multiple rolls of PaperBloom wrapping paper, emphasizing how they can be mixed and matched for different gifts.
Hook: Capture viewers' attention in the first 2 seconds with a strong hook like "Your sign to stock up for the holidays" or "Get your wrapping paper early and save BIG."
Visuals: Use dynamic, quick cuts to show a variety of designs. Create a "haul" or "unboxing" feel as you reveal the different rolls in your bundle.
Audio: Use trending sounds or music that creates a sense of urgency and excitement.
Text Overlays: Add text overlays like "The more you buy, the more you save" or "The Black Friday deal you can’t miss."
Call to Action: Include a clear and direct call to action, such as "Click the link in my bio to shop the bundle sale" or "Get your wrapping paper bundles now at PaperBloom.com."

Creative Approach

"Haul" or "Unboxing" Video: Show off the bundle of wrapping paper rolls you received, highlighting the variety of designs.
"Shop With Me" Video: Walk viewers through your process of selecting multiple designs on the PaperBloom website to create a bundle.
Gift Wrapping Showcase: Quickly wrap a series of different gifts to show how the various patterns in your bundle can be used together.

Posting Requirements

Content: Must showcase PaperBloom wrapping paper in a real-life custom design.
Tagging: Tag @PaperBloom and include branded hashtags in the caption.
Upload: Upload the raw files to our brand folder: https://www.dropbox.com/request/EPJHPjRZbTg9RwjWXcc1

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1 - 5 Min

Compensation

Product Trade

$250 in Product Trade

Do's ✅

Create a sense of urgency and excitement.

Clearly show that the offer involves purchasing multiple rolls.

Use festive or holiday-themed elements to set the mood.

Encourage followers to check out the link in your bio to see the specific deals.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wrapping paper.
Don't explicitly state the percentage discounts in your content. Instead, drive traffic to the website where the deals are listed.
Avoid making the content too commercial; focus on the inspirational and aspirational aspect of getting a great deal.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.