Wall Blush Content Brief

Paperbloom Visuals – Wrapping Paper Photography Talent

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

Paperbloom is looking to collaborate with talented photographers, content creators, and visually driven creatives to capture high-quality, styled imagery featuring our customizable wrapping paper in real-life gifting moments. We are looking for polished, editorial-style content that feels warm.

Overview:
Paperbloom is looking to collaborate with talented photographers, content creators, and visually driven creatives to capture high-quality, styled imagery featuring our customizable wrapping paper in real-life gifting moments. We are looking for polished, editorial-style content that feels warm, elevated, and inspiring while clearly showcasing the creativity and personalization of the wrapping paper.

This brief is focused on final imagery rather than tutorial-style content. We want creators who have a strong eye for composition, lighting, styling, and storytelling, and who can create beautiful visuals that feel both aspirational and authentic.

Objective:
Capture scroll-stopping, high-resolution images that showcase Paperbloom wrapping paper as the hero of a beautifully styled gift moment. These assets may be used across social media, website, email marketing, advertising, and other brand materials, so they should feel polished, on-brand, and professionally executed.

Ideal Creator Fit:
Photographers, lifestyle creators, gift stylists, moms, content creators, and anyone with a strong eye for design, styling, and visual storytelling.

Target Audience:
Women, moms, gift-givers, design lovers, and anyone who wants to make gifting feel more personal, creative, and memorable.

Key Message:
Paperbloom wrapping paper transforms gifting into an experience. With customizable designs, every gift feels thoughtful, unique, and beautifully presented.

Content Direction:
Your content should focus on the finished, wrapped gift and the overall feeling it creates. We would love to see a mix of styled flat lays, in-use moments, detail shots, and lifestyle angles that highlight the wrapping paper naturally. The wrapping paper should feel like the hero while being part of a cohesive, beautifully styled scene.

Content Must Include:

Wrapping paper clearly visible in the content
At least one full shot of the wrapped gift or gifting setup
At least one close-up detail shot showcasing the design, texture, or personalization
Clean, well-lit, high-resolution imagery
Styled elements that complement the wrapping paper (ribbons, tags, boxes, etc.)
A polished final look with strong composition

Suggested Content Angles:

Styled gift reveal
Flat lay of wrapped gifts and accessories
Close-up details of patterns, textures, and personalization
A “ready-to-gift” moment
Gifting scenes (birthday, everyday, celebration, etc.)
Stacked or grouped wrapped gifts for visual impact
Unboxing or presentation moment (without focusing on tutorial)

Deliverables:

1 Instagram Reel or in-feed carousel, depending on creator strength
High-resolution edited images submitted to the brand
Mix of vertical and horizontal images preferred when possible
Final styled content required

Creative Guidelines:

Prioritize natural light and true-to-life tones
Focus on thoughtful styling and visual balance
Capture both full compositions and close-up details
Wrapping paper should remain the focal feature
Content should feel clean, elevated, warm, and aspirational
Settings can include tablescapes, gifting moments, celebrations, or everyday lifestyle scenes

‍

Caption Guidance:
Captions should feel natural to your audience and can share the inspiration behind the gift, the personalization, or what makes the wrapping special. We love content that feels warm, creative, and true to your style.

Compensation:
$250 Product Trade

Additional Notes:
We love content that feels polished, inspiring, and emotionally resonant. The goal is to create beautiful imagery that helps customers envision how Paperbloom wrapping paper can elevate any gifting moment and make it feel truly special.

n/a

Compensation

Product Trade

$250 in Product Trade

Do's ✅

Focus on a specific occasion (birthday, anniversary, holiday, etc.) to make the content relatable.

Tell a clear, concise story.

Capture genuine emotion and connection.

Encourage viewers to comment about who they would make custom wrapping paper for.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the emotional focus.
Don't make the content too transactional; the emphasis should be on the feeling, not the sale.
Avoid using generic gift-wrapping scenes; the content should feel authentic to your personal gift-giving style.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
‍
1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.