Wall Blush Content Brief

Name Wrapping Paper

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We’re looking for creators to produce authentic, heartwarming content that showcases the magic of our Custom Name Wrapping Paper. The objective is to inspire followers to elevate their gifts with a personal touch that shows how much they care. Giving a gift is an act of love, and PaperBloom's custom

OverviewGiving a gift is an act of love, and PaperBloom's custom name wrapping paper makes that act even more special. This content should feel personal, thoughtful, and emotional. We want to see how you use our custom paper to surprise a loved one, celebrate a special occasion, or simply make a present feel one-of-a-kind.

ObjectiveHighlight the emotional value of PaperBloom’s custom name wrapping paper. The goal is to inspire followers to create personalized gifts that are so special, the wrapping is a gift in itself.

Target AudienceIndividuals who are thoughtful gift-givers, parents, friends, and family members. This audience values personalization and seeks out unique ways to celebrate birthdays, holidays, and special milestones.

Key MessageIt's not just wrapping paper—it's a personal statement. PaperBloom's custom name wrapping paper adds a unique, heartwarming touch to any gift, making the person you're celebrating feel truly seen and loved.

Content Guidelines

Length: 15–60 seconds, vertical 9:16 format (for platforms like TikTok and Instagram Reels).
Feature: Show the entire process from designing the paper online to the final reaction of the gift recipient.
Hook: Capture viewers' attention with a question like "What if the wrapping was the best part?" or a statement like "The ultimate personalized gift idea."
Visuals: Use close-ups of the custom name being entered on the website, the beautifully printed paper, and the final wrapped gift.
Audio: Use a heartfelt, calm, or trending audio that fits the emotional tone. A voiceover is highly encouraged to tell the story behind the gift.
Text Overlays: Add text overlays like “Making a birthday gift extra special” or “Personalized just for you.”
Ending: The end of the video should show the recipient's genuine, happy reaction to the thoughtful detail.

Creative Approach

"Gift-Giving Story" Video: Tell the story of who the gift is for and why the personalized paper is the perfect touch.
"A Gift for My..." Video: Film yourself creating and wrapping a gift for a specific person, such as a "best friend," "mom," or "partner."
Heartfelt Reveal: Focus on the moment the recipient sees their name on the paper, capturing their authentic reaction.

Posting Requirements

Content: Must showcase PaperBloom wrapping paper in a real-life custom design.
Tagging: Tag @PaperBloom and include branded hashtags in the caption.
Upload: Upload the raw files to our brand folder: https://www.dropbox.com/request/EPJHPjRZbTg9RwjWXcc1

1 - 5 Min

Compensation

Product Trade

$250 in Product Trade

Do's ✅

Focus on a specific occasion (birthday, anniversary, holiday, etc.) to make the content relatable.

Tell a clear, concise story.

Capture genuine emotion and connection.

Encourage viewers to comment about who they would make custom wrapping paper for.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the emotional focus.
Don't make the content too transactional; the emphasis should be on the feeling, not the sale.
Avoid using generic gift-wrapping scenes; the content should feel authentic to your personal gift-giving style.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.