Wall Blush Content Brief

How to Install Wallpaper (Long-Form YouTube)

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We're seeking experienced DIY and home decor creators to produce a comprehensive, step-by-step "How-To Install" video for PaperBloom wallpaper on YouTube. The objective is to provide detailed, easy-to-follow instructions that empower viewers to confidently install our wallpaper themselves.

OverviewMany people dream of a beautifully wallpapered room but feel intimidated by the installation process. This long-form YouTube brief aims to demystify it, showing that with PaperBloom, a stunning transformation is within anyone's reach. We want to see a clear, encouraging, and detailed walkthrough that breaks down every step, from preparation to the final touches. This content should be a go-to resource for anyone considering a PaperBloom wallpaper project.

ObjectiveEducate and empower viewers by providing a comprehensive, easy-to-understand tutorial on how to install PaperBloom wallpaper. The goal is to build viewer confidence, reduce perceived barriers to installation, and showcase the user-friendly nature of our product.

Target AudienceDIY enthusiasts, homeowners, renters, and anyone considering a wallpaper project who is looking for detailed instructions, tips, and reassurance. This audience appreciates thorough explanations, clear visuals, and actionable advice.

Key MessageYou can do it! This step-by-step guide from PaperBloom shows you everything you need to know to confidently install our wallpaper and transform your space like a pro.

Content Guidelines

Length: 8–15 minutes (or longer, if necessary, to cover all steps thoroughly).
Format: High-definition video (16:9 aspect ratio) with clear audio and on-screen text/graphics for key points.
Feature: A full, start-to-finish installation process, including:
- Introduction: Briefly introduce PaperBloom and the wallpaper pattern being installed. Explain what viewers will learn.
- Preparation: Show how to clean the wall, measure, and mark the starting point.
- Tools: Clearly demonstrate all necessary tools (smoother, knife, measuring tape, etc.).
- Application: Detail the peeling, aligning, smoothing, and trimming process for each panel.
- Troubleshooting: Address common issues (e.g., bubbles, misalignment) and how to fix them.
- Finishing Touches: Show trimming around outlets, windows, and baseboards.
- Final Reveal: A beautiful shot of the completed, styled wall/room.
Visuals: Use multiple camera angles (e.g., wide shots for overall process, close-ups for detail work). Utilize slow-motion where precision is critical.
Audio/Narration: Clear, calm, and encouraging voiceover explaining each step. On-screen text overlays should highlight key tips and measurements.
Call to Action: Direct viewers to PaperBloom.com for wallpaper and to explore other designs. Encourage them to like, comment, and subscribe.
Thumbnail: A clear, engaging thumbnail showing a key installation step or a compelling before/after.
Title/Description: Use keyword-rich titles (e.g., "How to Install Peel and Stick Wallpaper," "DIY Wallpaper Guide") and a detailed description with timestamps for easy navigation.

Creative Approach

"Follow Along" Style: The creator acts as a friendly guide, walking viewers through each step in real-time.
Problem/Solution Focus: Frame common DIY anxieties (e.g., "Is it hard to install?") and show how PaperBloom makes it easy.
Tips & Tricks: Integrate valuable advice throughout the video to make the process smoother for viewers.

Posting Requirements

Content: Must showcase PaperBloom wallpaper
Tagging: Tag @PaperBloom and include branded hashtags in the caption.
Upload: Upload the raw files to our brand folder: https://www.dropbox.com/request/EPJHPjRZbTg9RwjWXcc1

1-5 minutes

Compensation

Product Trade

$500 in Product trade

Do's ✅

Ensure excellent lighting and sound quality.

Break down complex steps into simple, actionable instructions.

Show mistakes and how to correct them, making the process more realistic and helpful.

Keep the pace engaging, but allow enough time for viewers to understand each action.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid rushing through critical steps.
Don't use cluttered or distracting backgrounds.
Avoid overly complex jargon; keep the language accessible to beginners.
Don't overlook the importance of a clear, strong call to action at the end.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.