Wall Blush Content Brief

DIY Wallpaper Installation

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We’re looking for high-energy creators to produce engaging content that showcases the entire wallpaper transformation journey—from blank wall to styled masterpiece. The objective is to highlight the ease and satisfaction of a DIY wallpaper installation.

OverviewPaperBloom's wallpaper is designed to make a big impact without the big hassle. It's a quick, fun way to transform any space, whether you're a seasoned DIYer or a total beginner. We want to see content that captures this vibe: aspirational, fun, and totally doable. Your content should feature the wallpaper front and center, focusing on the simple, satisfying installation process.

ObjectiveUse your platform's viral momentum to showcase the simplicity of PaperBloom wallpaper installation. The goal is to inspire followers to upgrade their space and feel confident they can do it themselves—no pro required.

Target AudienceUsers who love home decor, DIY, renter-friendly makeovers, interior design inspo, and fast, fun transformations. Most are visual learners who love quick how-tos, "glow-ups," and aesthetic content.

Key MessageIt’s never been easier (or more fun) to transform a space. PaperBloom wallpaper installs in minutes and delivers a designer look without the commitment or the mess.

Content Guidelines

Length: 15–60 seconds, vertical 9:16 format.
Feature: A full wallpaper installation from start to finish.
Hook: Hook viewers in the first 2 seconds with a statement like "Wait for the reveal," “DIY wall makeover,” or “You won't believe how easy this was.”
Visuals: Show close-ups of peeling, smoothing, and trimming the paper.
Audio: Include a voiceover, trending sounds, or music to boost engagement.
Text Overlays: Add text overlays like “Renter-friendly DIY” or “My favorite room glow-up.”
Ending: End with the styled space and a reaction or walkthrough.

Creative Approach

Time-lapse: A sped-up video of the installation, making the process look quick and effortless.
Story-driven DIY: Narrate your experience, sharing a "before" shot and your thoughts on the easy installation process.
ASMR-style: Focus on the satisfying sounds of the paper peeling and being smoothed onto the wall.

Posting Requirements

Content: Must showcase PaperBloom wallpaper
Tagging: Tag @PaperBloom and include branded hashtags in the caption.
Upload: Upload the raw files to our brand folder: https://www.dropbox.com/request/EPJHPjRZbTg9RwjWXcc1

1-5 minutes

Compensation

Product Trade

$500 in Product trade

Do's ✅

Ensure the steps are easy to follow and visually clear.

Use engaging and dynamic shots to maintain viewer interest.

Include clear before-and-after shots to showcase the transformation.

Encourage viewers to engage by asking them to comment on their favorite styles or their own DIY experiences.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Avoid cluttered or poorly lit scenes that can detract from the visual appeal of the wallpaper.
Don't overlook the importance of clear, concise narration or captions where needed.
Avoid making the content too commercial; focus on the educational and inspirational aspect.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.