Wall Blush Content Brief

"Before & After" Wallpaper Transformation

About Brief

Original Content

Deadline:

Due 15 days after delivery of product

Deliverables

We're looking for high-impact creators to produce dynamic "before & after" content that showcases the complete transformation of a space using PaperBloom wallpaper. The objective is to highlight the dramatic visual upgrade and inspire followers with the power of a quick home refresh.

OverviewA single wall can change the entire mood of a room. PaperBloom's wallpaper is the secret to a high-impact, low-effort home glow-up. We're looking for content that makes viewers stop scrolling and say, "Wow!" This brief is all about the reveal—the satisfying moment where a plain space becomes a showstopper. Your content should feature a clear "before" shot of a room and a stunning "after" reveal, with the PaperBloom wallpaper as the star of the show.

ObjectiveInspire followers by showing a dramatic, side-by-side comparison of a room before and after a PaperBloom wallpaper installation. The goal is to make the idea of a room makeover feel exciting and totally achievable.

Target AudienceUsers who are feeling uninspired by their current living spaces. They're looking for fresh ideas and a simple way to make a big change. This audience loves "room glow-ups," makeover challenges, and content that provides instant visual satisfaction.

Key MessageOne wall is all it takes. PaperBloom wallpaper delivers an instant, stunning room transformation, turning a boring space into a beautiful one in a single afternoon.

Content Guidelines

Length: 15–60 seconds, vertical 9:16 format.
Feature: A dramatic "before" shot of the space followed by a fully styled "after" shot that showcases the wallpaper.
Hook: Capture viewers' attention immediately with a hook like "Don't blink, you'll miss this glow-up," or "The best before and after you'll see all day."
Visuals: The "before" shot should clearly show a plain or uninspired wall. The "after" shot should feature the wall completely transformed, styled with furniture and decor. Use quick cuts or a smooth transition to create a magical reveal.
Audio: Use trending audio or a compelling voiceover that builds anticipation for the final reveal.
Text Overlays: Add text overlays like "The final look!" or "A complete room transformation."
Ending: End the video with a final, lingering shot of the stunning "after" space.

Creative Approach

Time-lapse Reveal: A time-lapse of the installation followed by a quick, satisfying reveal of the finished room.
Split-Screen Comparison: Show the "before" and "after" side-by-side to highlight the transformation.
Story-driven POV: Narrate your journey from "boring wall" to "dream room," emphasizing how easy the transformation was.

Posting Requirements

Content: Must showcase PaperBloom wallpaper
Tagging: Tag @PaperBloom and include branded hashtags in the caption.
Upload: Upload the raw files to our brand folder: https://www.dropbox.com/request/EPJHPjRZbTg9RwjWXcc1

1-5 minutes

Compensation

Product Trade

$500 in Product trade

Do's ✅

Ensure the "before" shot is as visually different from the "after" as possible.

Clean and style the "after" space to make the final reveal as impactful as possible.

Use good lighting in both shots to highlight the wallpaper's texture and color.

Encourage viewers to engage by asking them which room they would transform first.

DISCLAIMER: User agrees not to promote any discount or private discount codes in their original content or on their posts.

Don'ts ❌

Don't make the "before" shot too similar to the "after." The transformation should be obvious.
Avoid shaky footage or poor lighting that can diminish the quality of the reveal.
Don't make the content too commercial; focus on the inspirational and aspirational aspect of a room makeover.

EXAMPLES

View Content

Terms & Conditions

All content must be uploaded to Wall Blush and posted by outlined brief deadlines in order to be considered for compensation and future collaborations. Failure to meet all brief requirements and deadline will lead to voided payment and removal from Wall Blush Affiliate Program.
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1. ENGAGEMENT. Company hereby engages influencer during the Term (as defined herein) not only for the purpose of promoting certain brands and brand content through influencers’s social media outlets. The Campaign, for the purposes of this Agreement, constitutes a planned series of marketing and promotional activities developed by the Company with the objective of leveraging the influencer's creative talents for both promoting existing brands and brand content. The nature of the brand content to be promoted and the specific details and requirements of the promotion. Influencer agrees to be engaged for the dual purposes of promoting the brand content and designing new wallpaper designs, adhering to the guidelines found within this Agreement and any additional directions provided by the Company as related to design creation.

‍2. ITEMS TO AVOID IN DESIGNER’S POSTS. The Influencer agrees that all social media posts, tweets, and/or comments should be in good taste and free of inappropriate language and/or any content promoting bigotry, racism or discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age.

3. APPROVAL AND CONTENT ORIGINATION. The Influencer understands that all promotions and products they promote as part of this Agreement are controlled by the Company. The Influencer assumes all responsibility for verifying that the campaign materials used meet the Company’s approval.

4. MATERIAL DISCLOSURES AND COMPLIANCE WITH FTC GUIDELINES. When publishing posts/statuses about the Company’s products or services, the Influencer must clearly disclose his/her “material connection” with the Company, including the fact that the Influencer was given any consideration, was provided with certain experiences or is being paid for a particular service. The above disclosure should be clear and prominent and made in close proximity to any statements that the Influencer makes about the Company or the Company’s products or services.Please note that this disclosure is required regardless of any space limitations of the medium (e.g. Twitter), where the disclosure can be made via Hashtags, e.g. #sponsored. The Designer’s statements should always reflect the Designer’s honest and truthful opinions and actual experiences. The Influencer should only make factual statements about the Company or the Company’s products which the Influencer knows for certain are true and can be verified.